The H&M group is made up of H&M, COS, Monki, Weekday, & Other Stories, Cheap Monday and ARKET. Looking at H&M in particular, I can tell you that it is one of the worlds largest retailers; they have 4,923 stores worldwide and employ over 120,000 people. Considering this, it is clear that they have a big impact on the fashion industry and in particular how fast-fashion is advertised and consumed. With this in mind, in my opinion, I think that they have an obligation to ensure we know exactly what it is we are buying into; the fabric their clothes are made of, the location that they are made in/travel through before arriving in stores and most importantly, who made them, these are all pieces of information i believe should be available to us.
Although they are not quite at the high end of transparency yet, the focus of this blog is not to shed a negative light on H&M and the lack of information that they currently provide but instead to focus on the positive steps that they are taking to change this - at the end of the day, my aim is promote what I consider #smallshawsteps and how it is about doing what you can, wherever you are with what you have.
This blog post covers the 3 items that I recently purchased from H&M’s conscious collection in addition to explaining H&M’s Close-the-Loop recycling scheme which helped me save £5 of my total spend and gave me an additional £5 to spend at a later date!
The recycling scheme that H&M offer is part of their on-going Close-the-loop campaign. You can bring in a bag of clothes and receive a £5 voucher off your next purchase worth £25 or more, and until the end of this month they are giving out TWO vouchers per bag (the reason why I have an extra happy face in the photo below)! One thing I must mention is that you have to put clothes into a bag in order to put them into the recycling bin. The store assistant looked at me as if I was crazy when I said that I hadn’t bought one with me and I asked if I could give items in without using a plastic bag (I avoid them like the plague), however as I ordered online, I just used the delivery bag I received and everything was fine.
So, onto the items!! Some of the items I ordered online and others I purchased in store. Looking online was easy for me as you can simply click on the Conscious Collection tab under the Shop By Concept option, although be aware that conscious items are clearly labelled ‘conscious’ in green, and that they do throw in some products that aren’t conscious even though you’ve clicked this specific option. Shopping in store however is slightly more time consuming. The Conscious Collection is dotted throughout the store, placed in-between all the items that aren’t consciously made but with the help of the bright green labels it’s not too difficult to find the products that are included in the range and those that aren’t.
1. First up is this black/cream striped t-shirt. Composition: 95% organic cotton, 5% cotton. Size: XS Price: £4.99
- This is really comfortable and soft and is a nice length to be able to tuck into trousers without the risk of it coming out when you move and for £4.99 you can’t really go wrong!
2. Next, I bought this blue fine-knit jumper. Composition: 60% Polyester; 35% Polyamide; 5% Wool (the polyester used in this jumper is partly recycled.) Size: S Price: £17.99
- This jumper is actually quite heavy and even though I ordered a small it comes up quite large but I like over-sized jumpers so this works for me!
3. And finally, I wanted a white long sleeved jersey top. Composition: 97% Cotton; 3% Elastane. Size: XS. Price: £8.99
- I really liked the feel of this top and similar to the striped t-shirt it is a nice length to tuck into bottoms. It’s tighter than the t-shirt though and as you can see, its ever so slightly see-through.
Spending a total of £31.97, I was entitled to use my £5 off voucher, making it only £26.97 - yay!
I’d definitely recommend having a look at the conscious collection and advise that where possible you buy products that at least have some positive element to them, whether its the material used or the information given on who made it.
I hope you enjoyed the post, i'll put the links below and also in my Shop section if you happen to want them at a later date! Please feel free to comment below and let me know your thoughts - I'd love to hear from you!
Blue fine-knit jumper
White long-sleeved top