The ocean holds over 90% of the world’s water and by 2050 it is said that it will have more plastic in it than fish. A whooping 90% of seabirds and over half of the world’s turtles are found to have plastic in their system. If that doesn’t make you want to recycle or reduce the amount of plastic, I don't know what will.
"The ocean holds over 90% of the world’s water and by 2050 it is said that it will have more plastic in it than fish."
The fashion industry is an industry that relies on water more than we tend to think about. Have you ever thought about how much water goes into making a pair of jeans? No? I didn’t either! Well, one pair of jeans uses approximately 1,800 gallons of water in its life cycle. That’s 8182.962 litres. That’s the same amount of water that we are meant to drink over the space of over 4,000 days (and if you’re like me and hardly drink anywhere near the recommended daily amount, it’s more likely 5,000)! For just ONE pair of jeans. How crazy is that.
So! After realising this I started researching and to my surprise, I found that Levi’s stock a range of waterless jeans, wahoo! However, before we get too excited, they are at the higher end of the budget for a pair of jeans. These cost £95. Ok, so quite a lot to most of us. I too, initially thought (especially being a student and all), that no way can I afford that! But then, when I thought about it I’ve had most of my jeans for over 2 years now, some of them for more likely 5 years. So in mathematical terms, if I wore a pair of jeans on average 6 times a month, for 2 years I’d have worn them for a total of 144 times. £95/144 = 65p a go. Doesn’t sound soo bad now does it?
Now, I just want to reiterate that this is not a post to make you feel guilty or to say that you should never buy a pair of jeans that aren’t waterless ever again because lets face it, jeans are life - I have approximatively 10 pairs and live in them! It’s just about providing some initial information and maybe some initial inspiration that may or may not lead to one of you buying with a slightly more conscious mind. And at the end of the day it’s not about taking on the world alone, it’s about everyone in the world taking on something small so that through numbers it has an impact.
"And at the end of the day it’s not about taking on the world alone, it’s about everyone in the world taking on something small so that through numbers it has an impact.'
If you are interested even just slightly in contributing to a more sustainable environment then next time you buy a pair of jeans (or anything) ask yourself these three questions:
1. Do I have something similar that will do the same job?
2. Will I cherish these or are they going to be something that’ll be used once or twice and then sit at the back of draw before being chucked out?
3. Do I NEED this? This really helps me whenever I get the urge to spend my student loan on a shopping spree (basically every week lol).